Exploring new patterns for a multi-site design system
The final output for the project would be a multi-site design system to allow Incisive to roll out our improvement across their digital estate.
But to get there, we had first to explore the hypotheses from our Sprints. As a team, we explored new concepts for content landing pages with a more robust hierarchy, articles that highlighted insights more effectively, and paywall models that encouraged signups with meaningful trials and strong framing of the value proposition.
Working closely again with talented content strategist Heather Atchison, we refined and tested prototypes that included language and microcopy that would highlight customer benefits while simplifying the membership proposition.
After several rounds of testing, we were happy we'd landed on some breakthrough concepts and patterns. Telling the story of the journey to this point helped reassure stakeholders ahead of work to formalise the new patterns into a design system. Clearleft's talented development team led this final phase, and you can learn more about this part of the project (and more detail about earlier phases) through Clearleft's case study of the project.
